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Searchandising - definition(s)

Searchandising - Searchandising (as you might guess from the name) combines search capabilities with merchandising. It is becoming an increasingly important part of ecommerce, with the majority of shopping starting with a keyword search. Searchandising allows customers to find the products they are looking for quickly and easily by combining intelligence from search terms with expertise in merchandising.

[Category=Database Marketing ]

Source: DBG, 11 May 2011 07:33:51, External 

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