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Social Commerce

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Social Commerce - definition(s)

Social commerce - Social commerce is the concept of ecommerce via social media channels, such as selling via Facebook. The idea involves user ratings and other user generated content driving sales but this is now advancing into an actual sales environment as the social media networks expand their functionality.

[Category=Database Marketing ]

Source: DBG, 11 May 2011 07:37:47, http://www.dbg.co.uk/glossary/1015 External 


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