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Split Test(ing)

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Split Test / Split Testing - definitions

Split Test - A mailing in which two or more variants are tested simultaneously. (See also Grid Testing.)

[Category=Database Marketing ]

Source: Postcom, 09 April 2010 13:03:40, External

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Split testing - Concept of testing variables such as subject lines in an identical test environment (same quantity and time of test etc) the best performing test in the used to the remaining majority audience. This is used to maximise campaign results.

[Category=Database Marketing ]

Source: DBG, 11 May 2011 07:42:14, External

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