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Suppression Cleansing

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Suppression Cleansing - definition(s)

Suppression cleansing - A suppression file is a list of individuals/consumers falling into a specific category. The lists are complied in order to ‘suppress’ or indicate on a database that this person should not be contacted for any direct marketing.

[Category=Data Cleansing ]

Source: Datawand, 25 December 2013 09:12:25, External

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