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Synectics - definition(s)

Synectics - developed by W Gordon (1961), this method uses analogies and metaphors trigger idea generation. This method is based on the fact that the mind is more productive when dealing with a new or foreign environment. the analogous situation takes the individual away from the exact problem at and requires him/her to consider a related problem.

[Category=Quality ]

Source: The Quality Portal, 27 April 2011 07:55:47, External 

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