Test Quantity

Test Quantity - A test mailing of a sufficiently large number of names from a list to enable the mailer to evaluate the responsiveness of the list. The test quantity must satisfy three conditions. It must be a reasonably random sample of the universe, it must be large enough to provide break-even response for the mailer, and it must provide enough response for statistical validity. Most mailers require fifty to one-hundred responses. (Note: The size of the test quantity has nothing to do with the size of the list.)

[Category=Database Marketing ]

Source: Postcom, 12 April 2010 10:21:08, http://postcom.org/public/admail_image/glossary.htm