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Universe - definitions

Universe - The universe is the total count of the names on a mailing list. The universe is sometimes defined as recent buyers (e.g. "24-month buyers"). However, that's more appropriate as a segment of the universe.

Source: NextMark, 20 August 2009 13:14:35, ?glossaryTermId=a0800000000DiNVAA0 External

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Universe - Defined as the total number of records. A universe can refer to a database, a query, or a mailing. Also, the total names and addresses in a given list or segment.

[Category=Database Marketing ]

Source: Postcom, 15 April 2010 09:33:12, External

Universe - a set that contains all elements relevant to a particular discussion or problem.

[Category=Information Management ]

Source:, 14 July 2010 09:27:34, External

Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: