Choose Index below for a list of all words and phrases defined in this glossary.
Wholesaler (or Re-Seller) - A merchandiser of lists compiled or owned by others, usually working with compiled lists mainly covering a local area. Differentiated from a broker by type of list and coverage.
[Category=Database Marketing ]
Source: Postcom, 17 April 2010 09:15:17, http://postcom.org/public/admail_image/glossary.htm
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