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Customer Retention

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Customer retention - customer retention is the tendency to keep customers buying from you. Customer retention is essential to sustaining business growth and profitability. In most businesses, it costs much more to acquire a new customer than it costs to retain an existing customer.

Source: NextMark, 05 August 2009 08:28:56, www.nextmark.com/resources/glossary-of-terms/ External ?glossaryTermId=a0800000000F9E8AAK

Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl