Choose Index below for a list of all words and phrases defined in this glossary.


Elasticity

index | Index

Elasticity - definition(s)

Elasticity - Comes from "elasticity of demand" to determine what effect in response a change in price or offer will create. Those markets that show little change are inelastic; those that vary greatly with price are highly elastic.

[Category=Database Marketing ]

Source: Postcom, 03 March 2010 10:40:50, http://postcom.org/public/admail_image/glossary.htm External

 

 

 

 

 


Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl