Choose Index below for a list of all words and phrases defined in this glossary.
Mail Plan - A mailing using records based on specific criteria to target a select group of people. The selection of segments of the house file to mail during a given period plus those outside lists to be continued as well as new lists to test. Utilizing answers to "what if" scenarios, many direct marketers are now producing mail plans via computer.
[Category=Database Marketing ]
Source: Postcom, 18 March 2010 09:49:19, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl