Choose Index below for a list of all words and phrases defined in this glossary.

Response Analysis

index | Index

Response Analysis - response analysis is the process of analyzing response data to determine how well a Direct Marketing_ campaign actually performed. Response analysis can be done prior to the completion of a campaign in order to predict the end result.

Source: NextMark, 19 August 2009 11:17:52, www.nextmark.com/ Externalindex/definition.jsp?glossaryTermId=a0800000000FRkwAAG

Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl