Choose Index below for a list of all words and phrases defined in this glossary.
Creative Cost - The amount spent to produce camera-ready copy for production of a mailing. This is a "sunk" cost which can only be amortized by additional mailings for an original offer. Usually creative cost is disregarded, initially, in measuring the effectiveness of an offer against promotion cost.
[Category=Database Marketing ]
Source: Postcom, 23 February 2010 09:10:43, http://postcom.org/public/admail_image/glossary.htm
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