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Creative Cost

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Creative Cost - definition(s)

Creative Cost - The amount spent to produce camera-ready copy for production of a mailing. This is a "sunk" cost which can only be amortized by additional mailings for an original offer. Usually creative cost is disregarded, initially, in measuring the effectiveness of an offer against promotion cost.

[Category=Database Marketing ]

Source: Postcom, 23 February 2010 09:10:43, External





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