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Data Overlays

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Data Overlays - definition(s)

Data Overlays - Programatically transforming any items or data from one list to another. Typically utilized to add demographic data (and telephone number) to a business or a consumer customer file. Also includes reverse appending of establishment name or individual name to a given phone number.

[Category=Database Marketing ]

Source: Postcom, 25 February 2010 12:16:34, External






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