Choose Index below for a list of all words and phrases defined in this glossary.
Data Overlays - Programatically transforming any items or data from one list to another. Typically utilized to add demographic data (and telephone number) to a business or a consumer customer file. Also includes reverse appending of establishment name or individual name to a given phone number.
[Category=Database Marketing ]
Source: Postcom, 25 February 2010 12:16:34, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl