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Demographics - definitions

Demographics - demographics are information about individuals or groups such as age, gender, income, marital status, home ownership, presence of children, etc.

[Category=Database Marketing ]

Source: NextMark, 06 August 2009 10:32:27, ?glossaryTermId=a0800000000F1PAAA0 External

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Demographics - The basic demographic selection factors on a list, chief among them for consumers; income, location, age, education, family makeup, length and type of residence and ownership of cars. For non-households, the chief demographic factors are classification, size, and location.

[Category=Database Marketing ]

Source: Postcom, 26 February 2010 10:34:00, External

Demographic - A term derived from demos meaning population and graphein meaning to write or describe. Literally it means describing populations.

[Category=Data Warehousing ]

Source:, 27 July 2010 09:11:24, External

Demographics - Literally, the attributes of people in a particular geographic area. When used in reference to marketing, the term is often used to include habits or interests which are more properly called psychographics (See Psychographics).

[Category=Direct Marketing ]

Source: Digital Formatting Services, 23 December 2011 09:14:40, External

demographics - [geography] The statistical characteristics (such as age, birth rate, and income) of a human population.

[Category=Geospatial ]

Source: esri, 23 March 2012 07:54:23, External



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