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Psychographics - definitions

Psychographics : Measures of a population based on social, personality and lifestyle behaviours. 

[Category=Data Quality ]

Source: Larry English, External, 06-Feb-2009 08:57

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Psychographics - psychographics are information on individual beliefs, views, lifestyles, hobbies or interests.

[Category=Database Marketing ]

Source: NextMark, 17 August 2009 14:38:38, ?glossaryTermId=a0800000000F1QwAAK External

Psychographics - The lifestyle characteristics or qualities of individuals on a list which indicate living styles; purchase, reading and hobby habits; opinions, mores, and social roles. The affinity of such psychographics are matched as closely as possible to a specific offer.

[Category=Database Marketing ]

Source: Postcom, 29 March 2010 08:46:00, External

Psychographics - Any attributes relating to personality, values, attitudes, interests, or lifestyles. This is in contrast to demographics such as age and gender or firmographics such as industry, revenue and number of employees.

[Category=Direct Marketing ]

Source: Digital Formatting Services, 01 January 2012 10:10:36, External

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