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Direct Marketing_

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Direct Marketing - direct marketing is the practice of delivering targeted promotional messages directly to potential customers on an individual basis, as opposed to mass media. Direct marketing includes direct mail, e-mail, telemarketing and other media channels that are used to reach individuals who are likely to respond to your offer. The results of a direct marketing campaign should be measurable.

Source: NextMark, 06 August 2009 10:35:46, www.nextmark.com/resources/glossary-of-terms/ External ?glossaryTermId=a0800000000F1o9AAC

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