Choose Index below for a list of all words and phrases defined in this glossary.
Dry Test - mailing made to solicit orders for a product not yet available to determine the likelihood of success through direct mail or direct-mail-advertising.
[Category=Database Marketing ]
Source: Postcom, 28 February 2010 09:54:02, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl