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End-Consumer

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End-Consumer - definition(s)

End-consumer - The persons or organisations whose needs a product or service provider must meet, and whose satisfaction with its products and services, including information, determines enterprise success or failure. A customer may be a direct, immediate Customer or the End-consumer of the product or service.

[Category=Data Quality ]

Source: Larry English, http://www.iaidq.com/main/glossary.shtml External, 24-Jan-2009 10:55


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