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Firmographics

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Firmographics - definitions

Firmographics - Any characteristics relating to an organization such as number of employees, revenues, number of locations and markets served. Firmographics are used in marketing in the segmentation of businesses and organization in the same way demographics are use to segment people.

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Source: Digital Formatting Services, 25 December 2011 09:09:54, http://www.digitalformattingservices.com/vdp_glossary.htm External 


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Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl