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Free Standing Insert (FSI)

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Free Standing Insert (FSI) - definitions

Free Standing Insert (FSI) - A free standing insert (FSI) is an unattached promotion found in a newspaper or magazine.

[Category=Database Marketing ]

Source: NextMark, 08 August 2009 11:04:07, ?glossaryTermId=a0800000000F8fHAAS External

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Free-Standing Insert - An advertising insert, either solo or co-operative, inserted in newspapers, usually the Sunday editions, delivered with the newspaper. It is a little known fact that this form of prospecting is now greater by a substantial margin than all direct mail for prospecting.

[Category=Database Marketing ]

Source: Postcom, 08 March 2010 10:23:58, External

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