Choose Index below for a list of all words and phrases defined in this glossary.
Half Life - A formula for estimating the total response to be expected from a direct-response effort shortly after the first responses are received. Makes valid continuation decisions possible based on statistically valid early partial data.
[Category=Database Marketing ]
Source: Postcom, 10 March 2010 08:43:46, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl