Choose Index below for a list of all words and phrases defined in this glossary.

House List

index | Index

House List - definitions

House Lists - Those list segments controlled or owned by the list owner. Includes customers, inquiries, expires, warrantees, white mail, salespeople's qualified prospects, gift buyers, giftees, trials, and so on.

[Category=Database Marketing ]

Source: Postcom, 11 March 2010 09:13:26, External

These advertisers support this free service

House List - A list maintained or generated from information available within a business or organization (as opposed to a list rented or purchases from a third party). House lists are generated from sources such as CRMs, customer and contact lists and billing information.

[Category=Direct Marketing ]

Source: Digital Formatting Services, 26 December 2011 09:15:41, External

Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: