Choose Index below for a list of all words and phrases defined in this glossary.
Influentials - In business mail order, those executives who have decision power on what and when to buy. Also those who exercise clout in their business classification or community. In consumer PR mail, those individuals (executives, professionals, educators, clergy, labor, and so on) who make a difference in their localities or work.
[Category=Database Marketing ]
Source: Postcom, 11 March 2010 09:28:27, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl