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Initial Source Code

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Initial Source Code - definition(s)

Initial Source Code - The code of the mailing effort which brought the name to the customer file for the first time. It is important to maintain this code, as well as the date stamp of the sale:

   * To evaluate the source code.
   * To calculate "Lifetime" value.
   * To provide a means to expire the name when prospecting names provide greater response.

[Category=Database Marketing ]

Source: Postcom, 11 March 2010 09:29:04, http://postcom.org/public/admail_image/glossary.htm External

 

 

 

 

   


Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl