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Internet Buyer

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Internet buyer - An internet buyer is an individual who has previously ordered items through the internet. When conducting a Direct Marketing_ campaign where the sole response mechanism is the internet, it's important to choose mailing lists of internet responders because many people are still reluctant to order through the internet.

Source: NextMark, 09 August 2009 10:46:54, ?glossaryTermId=a0800000000DiBlAAK External

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