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Key Line

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Key Line - definition(s)

Key Line - A line of alphanumeric characters designating selected facts about an individual customer record such as length of term, size of purchase, classification, identification number. In magazine updating, it is almost imperative for the key line to be provided to make any change in the records, as for example, a change in address.

[Category=Database Marketing ]

Source: Postcom, 13 March 2010 09:48:25, External






Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: