Choose Index below for a list of all words and phrases defined in this glossary.
Lifetime Value - lifetime value (LTV) is defined as the total sales revenue received, actual or estimated, from an average customer during their relationship with the company.
[Category=Database Marketing ]
Source: NextMark, 11 August 2009 14:42:15, https://www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000F00NAAS
These advertisers support this free service
Lifetime Value - There are two key factors: the first is the cost to buy a customer, and the second is the lifetime value of that customer. It is the lifetime value (and the promotional span) which determines whether or not a given effort key has produced a profit for the operation.
[Category=Database Marketing ]
Source: Postcom, 14 March 2010 11:04:46, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl