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Lifetime Value (LTV)

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Lifetime Value (LTV) - definitions

Lifetime Value - lifetime value (LTV) is defined as the total sales revenue received, actual or estimated, from an average customer during their relationship with the company.

[Category=Database Marketing ]

Source: NextMark, 11 August 2009 14:42:15, ?glossaryTermId=a0800000000F00NAAS External

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Lifetime Value - There are two key factors: the first is the cost to buy a customer, and the second is the lifetime value of that customer. It is the lifetime value (and the promotional span) which determines whether or not a given effort key has produced a profit for the operation.

[Category=Database Marketing ]

Source: Postcom, 14 March 2010 11:04:46, External

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