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List Hygiene

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List Hygiene - list hygiene is the process of updating a mailing list to remove unwanted names, undeliverable addresses, or individuals who have chosen not to receive direct mail offers.

Source: NextMark, 11 August 2009 14:48:44, www.nextmark.com/ Externalindex/definition.jsp?glossaryTermId=a0800000000F2TdAAK

Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl