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List Owner

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List Owner - definitions

List Owner - A list owner is the company that owns a given mailing list. The list owner will often emply a list manager to help them sell the list and to manage the list order process. The list owner may also employ a service bureau to handle count requests and list order fulfillment tasks.

Source: NextMark, 12 August 2009 09:03:45, ?glossaryTermId=a0800000000DiNjAAK External

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List Owner - The entity that owns the rights to the use a list. Often, the list owner is also the creator of the list(s).

[Category=Direct Marketing ]

Source: Digital Formatting Services, 27 December 2011 09:01:00, External

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