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Mail Dollar Sales

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Mail Dollar Sales - definition(s)

Mail Dollar Sales - Estimates of dollars of sales due to Direct Mail Advertising or to Direct Response Advertising as a whole. Catalog dollar sales are usually reported separately. Care must be taken when referring to such estimates. For example, all catalogs in 1995 totaled about 12 Billion pieces (17% of Third Class volume). Total catalog dollar sales are estimated to be from $15 Billion to $65 Billion. As to the latter often quoted figure, each catalog is credited with sales of over $5 - which is absurd.

[Category=Database Marketing ]

Source: Postcom, 17 March 2010 09:00:00, External






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