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Mail Drop

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Mail Drop - definition(s)

Drop (Mail Drop) - The time and usually the description of a given mailing. Drop day is the day such a mailing is scheduled to be delivered to the postal service. (If test groups are not mailed at the same time, the measurement of half life may be mangled.)

[Category=Database Marketing ]

Source: Postcom, 28 February 2010 09:53:09, External





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