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Market - definitions

Market - A market is the target audience for a Direct Marketing_ campaign. The market may be generally defined as business, consumer, government, or other. The market is more specifically defined through the segments of the mailing lists chosen for the campaign.

[Category=Database Marketing ]

Source: NextMark, 14 August 2009 11:11:30, ?glossaryTermId=a0800000000DiBbAAK External

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Market - In the list world, each list is a market; all potential buyers that can be reached by mail are the market.

[Category=Database Marketing ]

Source: Postcom, 19 March 2010 10:42:02, External

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