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Marketing Encyclopedia

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Marketing Encyclopedia - definition(s)

marketing encyclopedia - A marketing encyclopedia is an application with an online interface to a database of information that a sales person might want to help a customer make a purchase decision. Information in the database might include brochures, product details, competitor information, market research, and white papers, among other things.

Related glossary terms: market leadership, consumer packaged goods (CPG), knowledge worker, Streamlined Sales Tax (SST)

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Source:, 23 August 2013 08:33:57, External

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