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Mass Customization

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Mass Customization - definition(s)

Mass Customization - The use of technology, such as the internet, to deliver customized services on a mass basis. This results in giving each customer whatever they ask for.

[Category=Information Management ]

Source: Information-Management.com, 27 June 2010 08:52:51, www.information-management.com/glossary/m.html External


Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl