Choose Index below for a list of all words and phrases defined in this glossary.

Match Rate

index | Index

Match Rate - definition(s)

Match Rate - The proportion of records on a customer file which match a master business or consumer file. Match rates vary considerably based on the discipline exercised by the owner of a list, the age of that list, the presence or lack of a zip code or a phone number.

[Category=Database Marketing ]

Source: Postcom, 19 March 2010 10:51:26, External





Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: