Choose Index below for a list of all words and phrases defined in this glossary.
Match Rate - The proportion of records on a customer file which match a master business or consumer file. Match rates vary considerably based on the discipline exercised by the owner of a list, the age of that list, the presence or lack of a zip code or a phone number.
[Category=Database Marketing ]
Source: Postcom, 19 March 2010 10:51:26, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl