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Maximum Cost per Order - Lifetime value (and time span) of each major cell of customers on a customer file. This helps set a limit to the price to pay for a new customer.
[Category=Database Marketing ]
Source: Postcom, 20 March 2010 09:54:13, http://postcom.org/public/admail_image/glossary.htm
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl