Choose Index below for a list of all words and phrases defined in this glossary.
Medium - A medium is the channel being used to contact the targeted audience. In Direct Marketing_, mediums include postal mail, email, telephone, fax, and inserts.
[Category=Database Marketing ]
Source: NextMark, 14 August 2009 11:17:46, https://www.nextmark.com/resources/glossary-of-terms/ ?glossaryTermId=a0800000000DiBWAA0
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Medium - The specific part of a given media--that is, the individual magazine, TV station or mailing list.
[Category=Database Marketing ]
Source: Postcom, 20 March 2010 09:56:29, http://postcom.org/public/admail_image/glossary.htm
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