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Medium - definitions

Medium - A medium is the channel being used to contact the targeted audience. In Direct Marketing_, mediums include postal mail, email, telephone, fax, and inserts.

[Category=Database Marketing ]

Source: NextMark, 14 August 2009 11:17:46, ?glossaryTermId=a0800000000DiBWAA0 External

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Medium - The specific part of a given media--that is, the individual magazine, TV station or mailing list.

[Category=Database Marketing ]

Source: Postcom, 20 March 2010 09:56:29, External

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