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Minicatalog - definition(s)

Minicatalog - A relatively new prospecting device consisting of a fanfolded set of minipages 3" x 5" used in cardvertisers, billing stuffers, and package inserts. Also utilized by some mailers as a bounce back.

[Category=Database Marketing ]

Source: Postcom, 21 March 2010 10:37:46, External






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