Choose Index below for a list of all words and phrases defined in this glossary.
Minicatalog - A relatively new prospecting device consisting of a fanfolded set of minipages 3" x 5" used in cardvertisers, billing stuffers, and package inserts. Also utilized by some mailers as a bounce back.
[Category=Database Marketing ]
Source: Postcom, 21 March 2010 10:37:46, http://postcom.org/public/admail_image/glossary.htm
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