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Mortality Suppression

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Mortality suppression - definition(s)

Mortality suppression - Referencing industry files of deceased individuals to suppress from a mailing file or database. There are a number of files on the market, such as Mortascreen, which are used within Data Cleansing_ and suppression processing.

[Category=Database Marketing ]

Source: DBG, 09 May 2011 08:27:18, External 

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