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Negative Option

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Negative Option - definition(s)

Negative Option - A book club utilizing negative option provides its customers, usually each month, with the opportunity to return a card and refuse a selection; if the card is not returned or not returned in time, the selection is automatically forwarded and billed to the customer.

[Category=Database Marketing ]

Source: Postcom, 22 March 2010 08:26:17, External






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