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Nichification

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Nichification - definition(s)

Nichification - a market trend that describes the strategy of incumbents or existing market players to consciously focus on specialised business models or business areas in order to distinguish themselves from competitors.

[Category=Data Quality ]

Source: Martin Eppler, http://www.iaidq.com/main/glossary.shtml External, 03-Feb-2009 13:41


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