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Offer - definitions

Offer - An offer is what the mailer is promoting via Direct Marketing_ to their customers and/or prospects.

[Category=Database Marketing ]

Source: NextMark, 16 August 2009 10:38:21, ?glossaryTermId=a0800000000F8w2AAC External

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Offer - A description of what it is the mailer wishes the recipient to buy or request.

[Category=Database Marketing ]

Source: Postcom, 24 March 2010 08:20:00, External

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