Choose Index below for a list of all words and phrases defined in this glossary.
One-Shot Mailing - An offer designed to make the sale in a single transaction. Usually the order margin on such an offer is substantial in an effort to clear a profit (against all costs) by this one (and possibly only) sale.
[Category=Database Marketing ]
Source: Postcom, 24 March 2010 08:32:04, http://postcom.org/public/admail_image/glossary.htm
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