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One-Shot Mailing

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One-Shot Mailing - definition(s)

One-Shot Mailing - An offer designed to make the sale in a single transaction. Usually the order margin on such an offer is substantial in an effort to clear a profit (against all costs) by this one (and possibly only) sale.

[Category=Database Marketing ]

Source: Postcom, 24 March 2010 08:32:04, External





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