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Opt-out - definitions

Opt-out - opt-out is a method that enables individuals to elect to avoid receiving communications such as promotional materials from specified sources. This is typically presented as a checkbox that is checked by default. To avoid receiving the communications, the individual must take action by unchecking the box.

Source: NextMark, 16 August 2009 10:39:17, ?glossaryTermId=a0800000000DiCGAA0 External

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Opt-out - A way an individual can avoid receiving unsolicited product or service information by request . This is most commonly associated with Direct Mail campaigns.

[Category=Database Marketing ]

Source: DBG, 09 May 2011 08:34:33, External

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