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Package Insert Program (PIP)

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Package Insert Program (PIP) - A package insert program (PIP) is a program that permits mailers to include a promotional piece in product shipments to the list owner's customers. Space in this type of program may be limited.

Source: NextMark, 17 August 2009 08:42:49, Externalindex/definition.jsp?glossaryTermId=a0800000000F1QXAA0

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