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Package Inserts

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Package Inserts - definition(s)

Package Inserts - Mail response offers by outside operators placed in current packages being sent to most recent customers of a given mail order firm. New customers receive package inserts before their names and addresses are available for promotion or rental. These package inserts offer greater recency than any other form of promotion.

[Category=Database Marketing ]

Source: Postcom, 25 March 2010 11:34:25, External





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