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Perceived Needs

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Perceived Needs - definition(s)

Perceived needs - The requirements that motivate customer action based upon their perceptions. For example, a perceived need of a car purchaser is that a convertible will enhance his or her attractiveness. See also Real needs and Stated needs.

[Category=Data Quality ]

Source: Larry English, http://www.iaidq.com/main/glossary.shtml External, 05-Feb-2009 10:37


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