Choose Index below for a list of all words and phrases defined in this glossary.

Perceived Needs

index | Index

Perceived Needs - definition(s)

Perceived needs - The requirements that motivate customer action based upon their perceptions. For example, a perceived need of a car purchaser is that a convertible will enhance his or her attractiveness. See also Real needs and Stated needs.

[Category=Data Quality ]

Source: Larry English, External, 05-Feb-2009 10:37

Data Quality Glossary.  A free resource from GRC Data Intelligence. For comments, questions or feedback: