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Predictive Model - A predictive model is a data model, based on inferential statistics, that is used to predict the response to a Direct Marketing_ promotion.
Source: NextMark, 17 August 2009 14:32:35, www.nextmark.com/ index/definition.jsp?glossaryTermId=a0800000000F9DHAA0
Data Quality Glossary. A free resource from GRC Data Intelligence. For comments, questions or feedback: dqglossary@grcdi.nl